Eddie is working for a marketing division at an IT company located in San Francisco, California. He is usually in charge of promoting his company and its products by attending various IT events and international conferences. His company has gained noticeable attention as the importance of cloud-based services and SNS has increased. He belives that the most important thing about marketing is 'the ability to municate'. Marketing is an industry in which one is required, in particular, to communicate with a variety of clients. He believes, Instead of simply delivering one's own message, the key to success is to bring about communication, based on the other's needs.