Samantha is working as a personal assistant at the Crown Estate. Working in the public sector was her decision to better understand how a real society is like and to build relationships with many people. However, right now, she is on the brink of starting her own business which she had been longing for. Samantha��s new business deals with organizing different musical events related to musicians in various genres. Samantha thinks it was a really great decision to set up her own business for a few reasons. For one, London offers a great environment for start-up companies and she was able to find a great business partner to support her and bring her ideas forward. She believes that she can make her business a huge success with constant research on the market and building trust between her and the clients.