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Rizen is a well-rounded entertainer who does not only sing and rap, but also know how to compose, write lyrics and do mixing and mastering. He produced his own R&B and hip-hop music under his label, RIZEN Records, and come out to Hollywood to promote and sell his music. He does the same thing with the internet. Rizen is friends with famous musicians and likes to party with them often. The rapper Ray Jay is his cousin. His goal is to make his label the biggest independent label in the music industry and also bring it to the side of modeling and acting sector, opening up a big production worldwide.