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Jacob owns a cafe in Hawaii. His cafe serves world-famous Hawaiian Kona Coffee. Unlike usual franchised cafes, Jacob¡¯s cafe tries to establish a luxurious and different coffee market. Majoring in business administration at the University of Hawaii, Jacob dreamed of becoming an entrepreneur. He realized that he has assertiveness and a pioneering mind. He uses all his energy to attract customers and observe trends in the coffee market. He is thrilled by the whole process of it.